What buying leads does and doesn't give you
Buying leads? Do the math first.
Buying leads as a one-off list gives you Bol.com sellers as a snapshot: names and details, nothing more. No signal telling you why to call, no update when a seller stops or keeps growing, and by tomorrow the list is already out of date.
List versus platform
Compare what you get.
A one-off list
One export, one moment, no signal why a seller fits. You pay per list or per contact, and the list starts ageing the day it is delivered.
Sales Dashboard CRM
The same Bol.com sellers, ongoing, with the signal why (delivery time, photos, reviews per month, own brand), filters and scoring you set yourself, and a CRM to reach out and follow up right away.
Not a list, a workspace
You don't open a spreadsheet, you open a platform where you filter, score, reach out and follow up, with data you refresh on request.
- Filters on the signals that matter to you
- Configurable lead scoring
- CRM with outreach log, follow-ups and flows
- Outreach from Gmail or Microsoft 365
- CSV import and export, for when you'd rather work in your own tool
- Refresh data at the moment you reach out to a seller
What does that cost, compared with a lead list you buy?
Starter costs €1 per month for 100 imports, enough to see whether the platform fits. Basic (€249 per month), Plus (€349 per month) and Premium (€499 per month) scale with your volume. Every plan includes all features.
What to check before buying leads
Before you buy a lead list, weigh these points.
Source
Where does the data come from, and can you verify that?
Freshness
When was it last updated, and who still keeps it current?
Exclusive or shared
Are you the only buyer, or has the same list been sold to others too?
GDPR and contracts
Does the supplier have a legal basis for passing on the data, and is that set down in a contract?
Opt-outs
Is it recorded who has already opted out, so you don't contact anyone who doesn't want that?
What you may do with it
Calling and emailing are both bound by rules, even if you bought the data legally.
Buying leads doesn't change the rules
Buying a lead list doesn't exempt you from the rules for calling and emailing. What is allowed depends on the channel and on the legal form of whoever you contact, not on where the data came from.
Frequently asked questions
Question not listed? Call 085 060 9250.
Is buying leads allowed?
Yes. Buying itself is not prohibited, but calling and emailing with that data are bound by rules, depending on the channel and the legal form.
What does a lead list cost?
That varies widely by supplier and number of contacts, and it says nothing about how current the data is.
What is the difference between a list and a platform?
A list is a snapshot without a signal. Sales Dashboard CRM gives you the same Bol.com sellers, ongoing, with signals, filters, scoring and a CRM to reach out and follow up.
Can I get warm leads as well?
With We do it for you, we contact the sellers ourselves first. As soon as a seller shows interest, we introduce them to you. We do not sell contact details.
Can I use my own lead list in Sales Dashboard CRM?
Yes. With CSV import you bring your own list into your CRM, so you reach out and follow up from one place.
More on leads and winning clients
Want to read more broadly about lead generation and winning clients? These articles help (in Dutch).
See the difference yourself
Book a demo and we'll show you live what a filter with a signal gives you, compared with a list of names only.